Comfort, first and always
Aches and stiff mornings are part of many lives. We look for products that make those moments gentler, without pretending to be medicine.
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About us
Growing older deserves better products.
We build a small, carefully chosen range around one idea: the years after sixty should feel comfortable, capable and your own.
Our mission
Our mission is simple, and we take it seriously.
We started ASMS Store because so much of what is sold to older adults is either medical and cold, or loud and full of promises nobody can keep. We wanted a third option: honest products, explained in plain language, made to fit into an ordinary day.
Everything we stock is chosen with one question in mind — does this make daily life a little easier? If the answer is no, it does not go on the shelf.
- A small range, chosen product by product
- Plain language — no jargon, no hype
- Honest pricing, with delivery shown before you pay
What guides us
Quality of life, in the ordinary moments
We are not trying to change your life overnight. We are trying to make the small, daily parts of it a little kinder — because that is what actually adds up.
Independence worth protecting
The walk to the shops, the garden, the stairs at home. We choose things that help you keep doing what you already love doing.
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Rest that restores
A calmer evening changes the whole of the next day. Our range takes winding down as seriously as getting going.
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Who we serve
Designed around real people, not an age bracket.
Our customers are in their fifties, sixties, seventies and beyond. They are not fragile, and they do not want to be spoken to as though they are.
So we write clearly, use type you can actually read, keep our pages simple, and answer emails like people. Dignity is part of the product.
- Text sized for comfortable reading
- Simple pages, no clutter and no pop-ups
- Replies from a real person, normally within 2 working days
Tracked delivery
Dispatched in 1–3 working days with tracking.
Secure checkout
Encrypted payments handled by trusted providers.
14-day returns
Change your mind within 14 days of delivery.
Registered UK company
ASMS Ecommerce Ltd — company no. 16867111.
Our promise
The commitments we hold ourselves to
We would rather earn a second order than push a first one. These are the things we will not compromise on.
We will never oversell
Our products are everyday wellness items, not medicines. We describe what they are and let you decide — no scare tactics, no miracle claims.
We will make it right
If something arrives faulty, wrong or simply is not for you, tell us. Your rights are set out plainly in our policies.
We will answer you
Every message reaches our team, and we aim to reply within two working days.
ASMS Store is a trading name of ASMS ECOMMERCE LTD, a company registered in England and Wales (No. 16867111), registered office 483 Green Lanes, London, N13 4BS, United Kingdom. Email Contact@asmsecommerceltd.co.uk.